Tamjai Sam Gor's Valentine's Day campaign

Illustration art for Tamjai Sam Gor’s Valentine‘s Day campaign.

Designed three original characters and food illustrations for brand applications including poker cards, menus, promotional posters and social media post.

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Characters blend the brand's spicy identity with Hong Kong street culture.

High-saturation color palette enhances visual recognition.

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Launch Date: 11 Feb 2025 - 14 Mar 2025